Paar beim Shopping in Freiburg
Schwarzwald Tourismus
Big brands and small manufacturers

Shopping highlights in Freiburg

There are three good reasons why a shopping spree in Freiburg is an experience even for the most averse shopper. Firstly, the city is the perfect size for a leisurely stroll. And not just in the centre, but also in the surrounding districts. Secondly, shopping here is always about discovery. Whether Münsterplatz, Schneckenvorstadt or "Konviktstraße" - you'll find Freiburg's shops in the most beautiful corners of the city. And finally, thirdly: you have the full choice. Whether you want to stroll through the flagship stores on Kaiser-Joseph-Straße, or Kajo for short, or are particularly keen on small sustainable shops in the Sedanviertel - Freiburg has something to suit every taste. Long-established family businesses are just as much at home here as young manufacturers, and it's worth expanding your radius a little. Here are our three favourites for shopping expeditions through Freiburg:

For love of the city

Typical Freiburg

"Made in Freiburg" is more than just a designation of origin, it is also a promise. Products from the "Green City" are created locally with love and passion - based on innovative ideas that focus on sustainability. From honey from the small apiary to the extravagant dirndl from Kim Schimpfles Schwarzwald Couture that will stay with you for years.

Schwarzwald Couture

Fashion designer Black Forest Couture

Kim Schimpfle
Freiburg is the perfect place for me to combine my passion for fashion and the beauty of the Black Forest. The small alleyways of the old town and its shops give the city a unique charm. My designs reflect my closeness to nature, forests and mountains. Elements such as cuckoo clocks and Black Forest girls are incorporated into my collections and combine tradition with modern design.
Concept store

Lust for good in Freiburg

The lavish floral decorations at the entrance give you an idea, and when you see the graffiti of the Black Forest girl on the wall, you'll know: A special shop awaits you here. The Lust auf Gut concept store brings New York East End vibes to Freiburg. On more than 800 square metres, you will find a huge assortment whose charm lies precisely in the fact that it seems to have been put together at random. And it's made by people who have exactly what the name promises: a desire for good things, regardless of the sector. From trainers to chandeliers, from gin to teacups, from wardrobes to soap dishes, you can go into raptures about countless things here - and also eat Vietnamese food or get your hair cut.

Find out more!
Limonen Atelier im Freiburger Lust auf Gut Store
FWTM Spiegelhalter
LUST AUF GUT Conceptstore
Where is this place?
Shop, marvel and enjoy

Fashion Food Festival

Take good style, a desire to experiment, fresh design ideas, great cuisine and one of the most beautiful settings in the country. The result is a young Freiburg recipe for success that the city enjoys to the full. At the Fashion & Food Festival in September, Münsterplatz becomes a catwalk, there is dancing on Rathausgasse, people meet up for a stroll in Schneckenvorstadt and in the street "Konviktstraße" and get to know familiar shops from a completely different angle. Plus the best food, excellent wine and a Freiburg audience in a festive mood. Once you've been, you'll be back.

Find out more!
Laufsteg Model auf dem Fashion & Food Festival Freiburg 2023
FWTM Muranyi
Münsterplatz
Where is this place?
Through the centre

Discover Freiburg's city centre

There is plenty to discover between the cathedral, alleyways and brooks: In the centre of Freiburg, you will find a wide variety of shopping opportunities, and you can also experience the unique Freiburg feeling in many different ways. Are you in the mood for exciting museums, attractive events or a drink in the locals' favourite cult pubs in the Bermuda Triangle? Then you'll find your guide to Freiburg's city centre here.

Where shopping is fun

Freiburg's most beautiful shopping spots

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